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SAALFELD REDISTRIBUTION EXPANDS VALUE-BRAND SPRING GROVE™ LINE—NOW INCLUDES PLATES, CUPS AND LIDS
6/22/2010
CINCINNATI, Ohio, June 22, 2010—Foodservice distributors say they need quality products at value pricing from their suppliers that are produced to consistent specifications.
Saalfeld® Redistribution did just that with its value-brand Spring Grove™ line and is now growing its food service category to include plates, paper cups and lids. The expansion builds on last year’s introduction of Spring Grove napkins, film and foil which followed Saalfeld’s 2008 brand launch with its towel and tissue offering.
“The distributors we supply need food service products that perform well, are priced competitively and are consistently available,” said John Siegel, director of marketing for Saalfeld. “No other redistributor offers that in a comprehensive value line. Spring Grove fills a market void, and the brand’s steady growth is evidence of that.”
Spring Grove has added 30-plus SKUs of hot and cold beverage cups, lids and paper plates. Hot cups are available in seven sizes, come in a Spring Grove print design or unprinted white, and have associated flat tear back or dome lids. Complementary Kraft hot cup sleeves are made from 100% recycled fiber, of which 60% is post consumer fiber. Nine sizes of cold paper cups and lids range from 5-44 ozs. and come in a printed Spring Grove design. Coca-Cola® and Pepsi®-branded cups are also available.
Uncoated fluted paper plates are essential food service items. Spring Grove’s come in 6” and 9” sizes and round out the line, which is available coast-to-coast from Saalfeld’s 10distribution centers. Complete product information is available on the Web at saalfeldredistribution.com.
Spring Grove Solves Supply Chain Challenges for Indianapolis Distributor
Indianapolis-based Barrett Supplies and Equipment is a Saalfeld customer who has adopted the Spring Grove brand as their value line. For President Barbarba Bego, having a consistent value branded offering was important to her sales force, her operations team, and most importantly, her customers.
“Spring Grove has solved so many problems for us,” Bego said. “Consistent packaging makes it easy to pick and fill, consistent products make it easy to quote and sell, and consistent performance means our customers always get what they want and need. Today, we sell Spring Grove as our line, confident that what we order today is what we’ll get tomorrow.”
About Saalfeld Redistribution
Saalfeld Redistribution offers more than 6,000 SKUs of foodservice disposables, sanitary maintenance products, packaging/shipping supplies and office products.
Manufacturers represented include Rubbermaid, Diversey, Kimberly-Clark, SCA Tissue, Procter & Gamble, GOJO, Solo Cup, Dixie Foodservice Solutions, Georgia-Pacific, Heritage Bag, Pactiv, Reckitt Benckiser, 3M, Dart Container, Genpak, Clorox and many others.
Saalfeld maintains a 99% on-time record, a 98% order accuracy rate and a 97% availability rate. Saalfeld serves distributors across the U.S. from its Southeast, California, Southwest, Mid-Atlantic, Midwest, South Plains, Mid-American, Northwest, Florida and New England locations.
For more information about Saalfeld or to locate your nearest representative, call 877-482-5607.
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Note: Saalfeld Redistribution and Spring Grove are registered trademarks of International Paper Company. All other trademarks are the property of their respective owners.
CONTACTS: John Siegel, Saalfeld director of marketing 513-965-2827; Lisa Jonas, marketing communications manager, 513-965-2938