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SAALFELD HELPS U.S. DISTRIBUTORS SAVE MONEY AND EXPAND CUSTOMER OFFER
10/6/2009
CHICAGO—Every day across the U.S., Saalfeld® Redistribution is helping local distributors expand business with their customers, enter profitable new markets and reduce their total operating costs. Saalfeld also assists a growing number of distributors with inventory management to help them save working capital and increase cash flow.
Saalfeld’s newest initiatives include:
• New sanitary, foodservice and shipping products;
• Expanded inventory management and warehousing services; and
• Additional service to distributors in Arizona, southern Nevada, New Mexico and west Texas via its new Southwest U.S. distribution center.
All of this and more will be discussed at Saalfeld booth 1051 during ISSA Interclean 2009 Oct. 6-9 in Chicago.
The company has expanded its Spring Grove™ value-branded line of towel and tissue to include napkins, film and foil, introduced a new high-growth shipping supplies offer and is providing updated information and products in connection with the upcoming flu season.
“We can provide U.S. distributors with branded and private-label jan-san, foodservice, shipping and office products—all at highly competitive pricing,” said Saalfeld vice president and general manager Carol Butler. “We’re also able to customize an inventory management program for distributors to handle part or all of their inventory for them, which allows them to cut operating costs and increase cash flows.”
The company has expanded its footprint with its newly opened Phoenix distribution center, which provides next-day service to distributors in Arizona, southern Nevada, New Mexico and west Texas. The Phoenix opening follows the expansion of Saalfeld’s large central California distribution center that serves customers across the West. Saalfeld has eight other distribution centers coast-to-coast.
Expanding product lines, new initiatives
The company continues to grow its broad offer and will discuss several new initiatives and product expansions during the show including its new campaign to help distributors prepare their customers for a possible flu pandemic. Saalfeld representatives are providing guidance to distributors on how they can arm their customers with the information and products necessary to help reduce the spread of influenza.
It also recently introduced a shipping supplies initiative, which features new products such as carton sealing tape and dispensers, industrial tape, padded and bubble mailers, bubble wrap, hand wrap, foam sheet and rolls.
In addition, Saalfeld has expanded its quality, value-branded Spring Grove line to better serve its foodservice and jan-san customers. Spring Grove now offers a variety of folded and roll towels, bath and facial tissue and associated dispensers, napkins, cutterbox film and foil rolls and interfolded foil sheets.
Providing “green” products and guidance to distributors
Saalfeld continues to stock “green” products that are in highest demand. These products are in the company’s “Green Portfolio,” which offers hundreds of environmentally preferable SKUs to distributors. The company also helps distributors understand the green-cleaning market and trends to help them sell more, more profitably, to their customer base.
“For jan-san distributors, there is a need to understand what green cleaning means and the steps required for green certifications,” explained Siegel. “Saalfeld sales pros can provide reference materials about green standards and recommend the right products to meet those standards.”
Saalfeld’s product breadth
Saalfeld is a fast-growing U.S. wholesaler with 10 distribution centers coast to coast. Saalfeld’s main product lines include more than 6,000 SKUs of foodservice disposables, jan-san maintenance supplies, industrial shipping supplies and office products.
Manufacturers represented include Rubbermaid, JohnsonDiversey Consumer, Kimberly-Clark, SCA Tissue, Procter & Gamble, GOJO, Solo Cup, Dixie Foodservice Solutions, Georgia-Pacific, Heritage Bag, Duracell, Reckitt Benckiser, 3M, Dart Container, Genpak, Clorox and many others.
Saalfeld works with these suppliers to provide distributors with a broadselection of products—in the quantities that each customer needs, delivered when the customer needs them.
How Saalfeld differentiates itself from other redistributors
Saalfeld has a highly committed national network of sales and customer service representatives who use a consultative selling approach that ensures distributors get their essential needs met.
“Saalfeld representatives are knowledgeable, experienced, well trained and, perhaps most importantly, available with a phone call or email,” said John Siegel director of marketing for Saalfeld Redistribution. “They have detailed product and market knowledge and can advise and assist with product issues, training, marketing, environmental and other key topics important to distributors and their customers.”
The company is able to work with local-market distributors and serve regional and national companies that distribute food service and jan-san products, as well as companies that sell via catalogs.
The Saalfeld website, saalfeldredistribution.com, offers real-time inventory and order placement, allows customers to see custom pricing and has a customizable “My Items” page that enables users to create a list of core items that are regularly purchased.
The Saalfeld online catalog is specific to each of its 10 U.S. locations, providing immediate access to local inventory of products. Users of the online catalog can see local inventory, product specifications, data attributes and their pricing. Saalfeld also offers email invoicing and real-time access to purchase and invoice histories.
About Saalfeld Redistribution
Saalfeld distinguishes itself in the marketplace with its large operating presence, breadth of product line, operational excellence and access to expert sales representatives. It maintains a 99% on-time record, a 98% order accuracy rate and a 97% availability rate.
Saalfeld serves distributors across the U.S. from its Southeast, California, Southwest, Mid-Atlantic, Midwest, South Plains, Mid-American, Northwest, Florida and New England locations.
For more information about Saalfeld or to locate your nearest representative, phone 877-482-5607 or visit the web at saalfeldredistribution.com.
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Note: Saalfeld Redistribution and Spring Grove are registered trademarks of International Paper Company. All other trademarks are the property of their respective owners.
Contacts: John Siegel, director of Marketing, (513) 965-2827; and Lisa Jonas, marketing communications manager, (513) 965-2938.